No more second-guessing your visuals
It’s time for a brand that feels like you and works like magic, propelling you forward, not holding you back.
I see you
You’re juggling a million things, checking off a never-ending to-do list
Maybe you’ve DIY’d your branding to keep things moving and to save money where you can. And honestly… that scrappy, resourceful version of you is what got you this far! That quick Fiverr logo or Canva template did its job. But now, you’re ready for more.
Let me just hype you up real quick: You deserve the next step! Your business is worth the investment. This brand will be designed to work for you through credibility and connection. We’ll turn casual clicks into real conversations and real conversations into loyal customers.
You don’t have to figure this out on your own anymore. What a relief, right?
When we work together, you’ll feel supported, guided, and heard every step of the way. I’ll take what’s swirling around in your head (or scribbled in your notebook) and turn it into a brand that feels aligned, polished, and totally you. No more second-guessing your visuals. No more wondering if your brand is “working.”
From the first kickoff call to the final file delivery, I’ll bring structure to the process, intention to the visuals, and a whole lot of clarity to your brand story. You can finally focus on the parts of your business you love—while I make sure you look the part.
step one
Kick-off call
We’ll start with a call to chat through your goals, vision, and big-picture ideas.
step two
Brand Questionnaire
Articulating your creative vision isn’t always easy, and that’s okay! This questionnaire is designed to help you reflect on what you’re drawn to (and what you're not).
step three
Concepting Phase
Using the insights from your questionnaire, I’ll create two or three distinct mood board concepts to choose from. This step helps us zero in on the look and feel that will guide the rest of the brand design.
step four
Logo Suite & Brand Presentation
Here’s where things get exciting! You’ll receive a brand presentation that includes your logo suite concepts, along with rationale and mockups so you can see each design in action. You’ll also get a sampling of the direction for the fonts and color palette.
step five
Add-ons!
Once the logo suite is finalized, I’ll design any predetermined extras you might be interested in. Reference my a la carte graphic design services for options here!
step six
Brand Guidelines Development
To wrap up, you’ll receive a clean, easy-to-reference one-page brand guide that outlines your color palette, typography, and logo usage. It’s your go-to resource for keeping everything on-brand moving forward.
step seven
Offboarding
All your final files will be delivered in a Google Drive with a Loom video recording instructing you on how to use each asset.
We have been working with Blender for the past 4 years and we have never been disappointed
They (Lauren) are always so professional, thoughtful, creative, and prompt. It's amazing to see their presence in the growing downtown Mooresville community as they create for a ton of local businesses! If you need anything from a new logo to a complete redesign of your graphics, Lauren is the absolute best choice!
Have a few questions before we work together?
Here are what other brands have asked before working with us…
I get it, sometimes it feels like all you need is a logo to “check the box.” But here’s the truth: a standalone logo doesn’t have longevity. Without a full brand identity behind it, things like supporting marks, a color system, typography, and design direction, it ends up doing all the heavy lifting on its own.
That leads to overuse, inconsistency, and ultimately, a brand that feels pieced together instead of polished.
A full identity, on the other hand, builds credibility. It creates a cohesive experience that communicates who you are, what you stand for, and why people should trust you. That consistency is what makes you recognizable, memorable, and legit.
Each branding service comes with 2 free rounds of revisions you can cash in during the logo suite, add-on, and brand guide development phases. If more revisions are needed, they will be charged at an hourly rate.
It’s totally normal to gather inspiration (in fact, I encourage it!), but I don’t replicate or copy other designers’ work. Your brand deserves to be original, something that reflects your story, style, and values, not someone else’s. That’s why my process is rooted in thoughtful strategy and custom design. We’ll use references like this to help shape the direction, but the end result will be something uniquely you and built to stand out with integrity.
If there’s something you love, we’ll definitely talk about it! But I’ll still walk you through my process to make sure every element supports your brand’s goals.
Once your project wraps, I’ll provide everything you need to run with your new brand. If you need updates later, I’m happy to quote separately for additional design work.
Once your project is complete, you’ll have full rights to use your brand however you’d like. That said, I always recommend working with someone who understands the full system we built, so the integrity of the brand stays intact.
Ready for a brand that reflects how far you’ve come and where you’re headed?
Let’s build something beautiful, strategic, and unmistakably you.
We’ll start with a kick-off call to dream big and get the ball rolling.