158 on Main, ParBlu, Dive Bar
158 on Main and Dive Bar are two bar/restaurants in downtown Mooresville, a suburb of Charlotte, NC, with single ownership yet very different experiences. In juxtaposition to the high-end cocktail lounge featuring live music and exceptional food of 158 on Main, its basement showcases the self-aware Dive Bar, a 21-and-over casual arcade. ParBlu is a third establishment by the owner: an elegantly modern event venue perfect for wedding receptions, corporate parties and special events.
Body of work: Blender was given the creative freedom to develop three separate brands with apparel designs, logos, taglines and restaurant mural artwork. The client was so pleased with our work that logos can be found all over the restaurant, down to the ice cubes.
Deliverables: Logo design, branding style guide, interior and exterior signage, marketing collateral, print advertisement, digital advertisement, social media graphics, website design, specialty items and apparel