Eating Recovery Center and Pathlight

Eating Recovery Center, based in Denver, CO, excels as the most comprehensive treatment program in the country for patients who struggle with eating disorders and related conditions. They offer multiple levels of care for eating disorder treatment in 21 states, and partner with all major insurers to give patients access to the care they need to pursue recovery and a fulfilling, full life.

 Pathlight Mood & Anxiety Center, based in Denver, CO, offers higher levels of care for adults, adolescents and children whose symptoms are significantly impacting their ability to lead the life they desire. Conditions they treat include mood disorders, anxiety disorders and trauma-related disorders.

Body of work: Blender was entrusted with developing a new brand and brand guidelines for the connected companies. As part of the brand development, we created color palettes, fonts and photography direction to solidify the overall look and feel for company. To conclude this project, we planned a national launch campaign to announce the company merger and generate excitement around the new brand. Blender was later brought in as part of the crisis communication plan in response to Covid-19. We developed a digital campaign to address the increasing mental health crisis in the country and helped market the expanding virtual care program in response to an increasing need for remote care during the pandemic. 

Deliverables: Logo design, branding style guide, marketing collateral, campaign creation, print advertisement, digital advertisement, social media graphics, website design, publication design, direct mail, trade show booth design, billboards, specialty items and apparel