Plattner Builders & Plattner Properties

Plattner Builders and Properties: A Family-Owned Legacy of Exceptional Homes

Set against the backdrop of picturesque Lake Norman, north of Charlotte, NC, Plattner Builders and Properties emerges as a family-owned luxury home builder and brokerage. With a mission to create healthy, smart, and better-built homes, Plattner has earned a reputation for excellence in the industry. Using the latest proven technologies, Plattner constructs homes that are not only beautiful but also energy-efficient and environmentally friendly.

A Brand that Soars:

To establish a brand that would stand out in the competitive luxury home market, Plattner Builders and Properties sought the expertise of Blender, a leading branding and design agency. Together, they embarked on a journey to create a brand that would embody the company’s values and aspirations.

The rebranding efforts undertaken by Plattner Builders and Properties in collaboration with Blender resulted in a brand that truly resonated with its target audience. The elegant blue heron, combined with a sophisticated visual language, effectively conveyed the company’s commitment to building exceptional homes and creating a luxurious lifestyle.

Through its comprehensive branding strategy, Plattner Builders and Properties established itself as a leader in the luxury home market, attracting discerning clients who appreciate quality, innovation, and a touch of exclusivity.

Comprehensive Brand Experience:

Blender meticulously crafted a comprehensive brand style guide to ensure consistency across all touchpoints. The style guide encompassed color palettes, typography, imagery, and messaging, providing a framework for all future marketing materials.

To effectively communicate Plattner’s unique value proposition, Blender developed a range of marketing collaterals, including brochures, flyers, and presentations. These materials highlighted the company’s commitment to quality, innovation, and customer satisfaction.

In the digital realm, Blender created a design standard that showcases Plattner’s stunning homes and the exceptional lifestyle they offer. The design influenced websites and social media platforms to reach a targeted audience.


Logo design, branding style guide, marketing collateral, digital advertisement, social media graphics, website design guidance, specialty items and apparel